Imagine flying across the country to visit your family and meeting them at the airport. They would be smiling or reaching out for a hug, right? You’d feel hurt if they stood at a distance with their arms crossed and frowned at you. That’s because we expect certain behaviour from our family.
But did you know, the same thing can happen with a logo design?
A logo is like a preview of a company. It tells customers who the company is and what sort of behaviour they can expect from it. If the logo doesn’t match the company’s actions, that’s going to confuse and upset its customers. And confused, upset customers don’t come back.
So what’s a designer to do? Well, for starters, you’ll need to learn all about the brand you’re designing for. Then, you’ll want to apply these seven logo design concepts to create a logo that truly shows customers what they can expect when they work with your client.
Scroll on to see some real life examples of business logos that set great expectations.