Whether you are a brand new start-up or an established business looking to make waves in the online environment, your website is one of the best tools available to you. As well as helping to drive sales and promote your business online, your website is essential when it comes to creating, establishing and developing your company’s unique brand.
Branding is vital in business – it helps your company to stand out from the rest and can provide an instantly memorable reminder of your business. From a catchy slogan and eye-catching logo right down to color and intricate design specifics like font, layout and more, a strong brand identity is the key to a successful business.
Increasingly in today’s world, more and more potential customers are heading online to research and check out businesses, services and products. From social media referrals to a quick Google search, it is essential to ensure that your business ranks well online.
However, bearing this in mind, it is also important to ensure that your website itself is up to scratch. After all, the last thing that you want is for potential customers to arrive on your site only to be instantly put off by poor design, outdated graphics and content riddled with spelling mistakes. A strong website will automatically give your business more credibility in the eyes of your customers, helping to drive sales and increase profit.
But your website cannot create your brand identity by itself. The best businesses grow their brand identity alongside their website, helping to create a fully-integrated, smart solution to digital business which is continually being tweaked in order to stand the test of time.
So, keeping the importance of brand identity in mind, what can you do to develop your individual brand through your website?
Create a Vision
Your business needs an individual brand identity, completely different to that of other companies or competitors. To that end, the first thing that you should do is create a vision of your ideal brand identity. Feel free to be as adventurous and optimistic as you like – while certain things may not be possible right away, you never know how your business will develop in the future. This will give you a clear view of the way that you want things to grow, as well as helping to provide a much-needed focal point when it comes to the specifics and making changes to different parts of your website.
One of the most important things to consider when creating a brand identity is that everything must tie into that one theme. Whether it is the web design, tone of voice, style of graphics or your social media posts, everything must seem to flow naturally in accordance with your intended plan of action. This way, your customers will get a clear picture of your business which continues to remain the same across all channels. Tie everything in as much as possible in order to capitalize on the benefits that this can bring.
Social media is a great tool for developing your brand identity, both in the early stages and once you have become more established. Make sure to continue with the same style of writing and graphics that you use on your main website in order to maximise on the power of cohesiveness, but social media offers plenty of opportunities to create a completely unique brand for your business.
Following these quick steps should help to set you up on the path to greater business success. After all, a good website and a recognizable brand identity are two of the most sought-after tools of the trade; harnessing the power of both and recognizing how web design, blogging and social media can intertwine is essential when it comes to pushing for even greater levels of success in the future.
Agree about cohesion! Even the tone of your website copy can create a lasting impression (and set you apart from the competition). Same with the copy for your social media posts.